Seattle Post Intelligencer Wed., Feb. 12, 2014
INDIANAPOLIS (AP) — Indiana tourism officials are launching a new advertising campaign aimed at promoting the state’s warm and genuine reputation.
Ellspermann says the campaign will be used to show tourists that “everywhere you go in Indiana, the people and the experiences are genuine.”
The state’s tourism office designed the campaign with Indianapolis marketing company Williams-Randall. The new campaign comes as Indiana prepares to celebrate its statehood bicentennial in 2016.